Media Relations contacts:
Gerardo Higginson, chair, 602-534-9505, gerardo.higginson@phoenix.gov
Conchita Raices, co-chair, 602-882-4131, conchita@raicesunidas.com
Ernesto Ortiz, co-chair, 602-299-2941, exortiz@firstfoodbank.org

LATINAS CALL TO ACTION AT THE LARGEST GATHERING
OF HISPANIC WOMEN IN THE NATION
Latina Power Expo will be open to the public both days

PHOENIX – The Hispanic Women’s Corporation (HWC) is hosting the 23rd National Hispanic Women’s Conference and Expo on Thursday and Friday, Oct. 9-10, at the Phoenix Convention Center. “Latina Power: CALL TO ACTION” is this year’s conference theme. The two-day conference is the largest gathering of Latinas in the country and will provide leadership and professional development to more than 2,500 participants while raising funds for college scholarships to benefit Latino students.

BRITE Workshop on Online Communities
October 16, 2008, New York City
Columbia University

This hands-on workshop at Columbia Business School will provide managers with the practical tools and knowledge to use online communities and social networks to drive growth and achieve key business objectives.

Instructors will introduce key concepts and trends in the area of online communities, and identify case studies and best practices in leveraging communities for business. The workshop will provide actionable "how to" learning for implementing the right strategy in your own organization.

Real-world cases will demonstrate how companies are using online communities for: stoking buzz, engaging influencers, and nurturing brand advocates; network listening, market research, and product development; and customer service, employee communications, and recruiting.